When momentum becomes the brand, the system needs to move just as fast. Fanatics partnered with EASCI to evolve and future-proof their brand experience, a brand that represents the celerity of the sports industry and the intensity of the fandom that supports it. We provided not only creative support, but a clear and scalable design architecture that endures.

My role in this partnership involved developing templated frameworks for various channels that allows flexibility, all while designing with the energy and edge that Fanatics represents.